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Dr Lid King was Director of the Centre for Information and Language Teaching (CILT) and then between 2003 and 2011 National Director for Languages taking forward the implementation of the National Languages Strategy for England. He has represented the UK on language issues at both the European Union and The Council of Europe. He established the Languages Company in 2008, to promote languages pedagogy and policy issues. Over the years he has chaired more meetings and conferences and animated more discussions than he cares to remember. More significantly he was a support driver and roadie for the 2015 BYD London2Barcelona in 12 days bicycle journey.