Latest news for 14 Feb 2017

Viral charity campaigns have a psychological 'recipe' and all-too-brief lifespan.

New research by Churchill Fellow Dr Sander van der Linden, focusing on the ALS Ice Bucket Challenge, reveals the very brief shelf life of such viral campaigns, and suggests the nature of ‘virality’ and social tipping points themselves may be a stumbling block to deeper engagement with social issues that campaigns aim to promote.